February 2022

Kickoff meetings with all members of the core team to review project plan and familiarize consulting team with the destination. Key one-to-one interviews began during this time.

March – April 2022

The project team will examine the state of tourism in the greater Lake Tahoe region including Truckee in detail. The analysis will include review of existing data, development of visitor survey and profiles, and an analysis of strengths, opportunities, weaknesses, and concerns.

April – September 2022

This stage includes multiple methods of gathering input from community stakeholders from public and private organizations, to residents, businesses, and underrepresented communities. Opportunities for engagement include public workshops in multiple locations around the lake in May, as well as targeted focus groups spanning diverse sets of people, Spanish language sessions, and targeted one-on-one interviews.

First Round – May 2022

May workshops focused on gathering community input on vision. The project team listened for community members’ values as well as challenges, impacts, solutions, and ideas. Workshops provided an opportunity for diverse community members to provide input and ensure the plan is based on research and stakeholder engagement as well as best practices and core team input. View the workshop takeaways report here.

Second Round – October 2022

The second round of workshops will focus on gathering community input on Lake Tahoe Destination Stewardship Plan. The project team will share an initial draft of the plan and will listen to community member suggestions, feedback, and solutions. These workshops will provide an opportunity for the community to provide continued input during the process.

July – September 2022

Develop the long-term shared vision and values for the future of recreation and tourism in the greater Lake Tahoe region.

This comprehensive task consists of multiple elements such as scenario planning for various visitor profiles, economic modeling to arrive at funding strategies, and an overall planning framework that includes the shared vision and values to guide plan implementation. This work includes the Travel Foundation’s Optimal Value Framework, which is a methodical approach to help stakeholders define what harmonized recreation and tourism can look like by analyzing the various impacts and benefits of tourism and defining ways to measure and manage them going forward.

November 2022

This facilitated engagement will involve the core team members in a discussion and visioning session that will include review of findings from all stages of the process. The goal is to achieve alignment around the elements of the implementation roadmap – the Lake Tahoe Destination Stewardship Plan.

November – December 2022

This task will deliver an implementation roadmap to guide decision making.

This element includes drafting the Destination Stewardship Plan’s objectives and pillars with the action plan and timeline. The roadmap will include performance metrics and a funding feasibility study to sustainably acheive the plan’s objectives.